Let’s start by finding the answer to the question of what is Google SERP. By the way, you should have a look at Google SERP API by AvesAPI in order to scrape all Google Search Results hassle-free.
What are the features of the SERP known as an unusual result display and rankings on the Google Search Engine Results Page (SERP)?
- Rich Staples that add a visual layer to the result after the keyword you searched for (eg review the stars for product ratings)
- Paid Results purchased by bidding on keywords (eg AdWords or Google Shopping)
- Universal Results that appear alongside natural search results (eg image results, new results, featured snippets)
- Knowledge Graph data (eg Weather, Celebrity Info Panel) appearing as panels or boxes
In the early days of Google, without much change, every result on the SERP looked the same. Although traditional organic results in Google searches have not changed much over the years, it has not been avoided from adding riches to the display of results every year.
With the release of AdWords, also known as Google paid advertising network, in 2001, new SERP models began to be added to search results. The paid results are getting attention, by the public, “Why isn’t Google getting ads?” The question is no longer asked.
We have compiled some of the most popular Google SERP features for you
We will try to explain the most popular SERP feature from the Google guide one by one for you. You can follow our site to find more detailed information according to the titles in the subject.
Adwords (Best) , Adwords (Ads with Low CPC), Featured Snippet, Picture result package, Article in Depth, Knowledge Card, Info Panel, Local most relevant results, Local promotion package, News update box, With Search related questions, comments, Shopping opportunities Results, Sitelinks.
Adwords (Sub ad)
Explanation
Google Ads Adwords no longer only show search results at the top or the side of the page. On the search results page, it displays a natural result view at the bottom, but a warning icon that makes you feel that it is an advertisement is also added.
Ads can negatively affect organic results. Ads, especially at the top, push natural results down the page and can affect CTR (especially in mobile browsers).
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“Ads are ranked primarily based on what the person is looking for, your offer, and how relevant and useful they are to a few other factors.” – Google Support Center
Adwords (Best)
Explanation
Traditional Google ads are shown in the top or side column of the search results. Ads that only show one line are now shown as subheadings, making it even more difficult for users who want to get into organic search results. By learning the competitor analysis and search volume of your keyword through Google Adwords Keyword Planner, if you are not in a position to struggle with words that are very competitive, you can work on words or phrases with lower competition.
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Obtainability
“Ads are ranked primarily based on what the person is looking for, your offer, and how relevant and useful they are to a few other factors.” – Google Support Center
Featured Snippet
With the snippet featured by Google, we can say that some sites have actually hit the lottery. When he wants to answer a question that is not included in the Google Basic Knowledge Graph despite a lot of searches, he includes the result of a website that gave that result in Google search results in a special way. Being included in this organic search result can also generate up to 100,000 hits per day to the indexed website. To be included in the Google featured snippet, your results page must contain original and research-based results. In addition, these results should not be included in Google graphics.
Featured Snippets have higher CTR than normal organic results.
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Google Image Results Package
In the results you will make in the Google text search section, you can sometimes see packages of pictures arranged horizontally. Offering you results among Google Images, Google displays these results at the beginning of the text search result page. By clicking these images, you can go to the site as an organic visitor. Users who care about visuality use this situation highly.
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How do I get out of here?
According to a certain algorithm, Google also tries to provide these visual results to the visitors to reach the results in a shorter way. We recommend that you fulfill the following items on how to benefit from this situation, which creates a unique organic visitor base for the sites with images.
It is recommended to follow the following best practices with the image content.
- A suitable name for the image
- Image alt text and keyword
- A visitor-readable URL
- Must be optimized in size, not visual quality
- A suitable title for the image
Google Deep Article Results
Explanation
It is the search results that are often dominated by major publishers. Milliyet.com.tr is in Turkey, such as nytimes.com will or is sozcu.com.t cumhuriyet.com.t in recent years with deep rooted article sites are shown in the overall results. The deep article is actually a query for long search texts that are not searched by most people. For example, while everyone searches for ” Who is Necmettin Kar “, some users search for ” What is the name of the father of Necmettin Kar’s girlfriend “. Based on these search results, since Google did not create any results page, it displays the results in deep articles using some of the words within this search text.
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In-Depth Articles are earned almost exclusively by large, authoritative publishers. Also, they commonly share these traits. To get a place here, read our article titled How should an SEO compatible article be.
- Long articles (between 2000-5000 words)
- Article formatted with graphics and diagrams
- An article formatted by the authors
- Unique, original and quality articles
What is a Google Information Card?
We call Google Knowledge Cards (part of the Knowledge Graph) from meaningful data from human-edited sources (Wikipedia, secimanketi.tv) to semantic data tables extracted from the Google index, and the display of these tables in search results. Google flashcards often appear at the top of the SERP in a search result.
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Actually, there is not much you need to do to appear on information cards. Since Google automatically generates information cards, it is hard to say that you can show this by putting it on the table with your work.
This means that it is useful to understand which keywords are affected by Knowledge Graph results, because knowing this helps us prioritize targeting keywords, as well as understanding how Google stores asset data around the world and shows them in results.
Google Knowledge Panel
Wikipedia Info Cards (also known as Info Cards), Info Cards; WikiData is the display of semantic data from a number of sources, including human-edited sources such as IMDB, data from Google index and private data partnerships, and displayed on the search results page. You can see a result like the following in the web search results.
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All Knowledge Panel results are based on user edited data or appear as a result of data agreements with partners. For these reasons, appearing in an Information Panel may not be suitable for most websites.
Local Search Package
Google also shows local searches in a different format. Google allows you to reach these results, especially on maps. For keywords considered to be of local intent (consider searches like “the best SEO experts in Kahramanmaraş” or “SEO experts near me”), SERP will often include a Local Search Package containing three physical locations Google thinks are relevant to the keyword. In these packages, SERP will be reflected in the web and mobile search results as follows.
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How can I get involved in Local Package search results?
In the last few years, Google has started to come up with different algorithms on Local SEO. Trying new ways to help people as soon as possible when they really need it, Google uses companies specifically added to Google Maps to add to these results. If you are a local company, definitely take your place in Google Maps (MAPS). How to add company to Google Maps? You can browse our article titled.
Local Teaser Pack
A three-hour bundle of local business results (hours of actions, reviews, and additional information below images), shown on the map, similar to the Google Local Pack. Sorting options (eg Price or scoring) are also available in the Local Teaser Package. You can also be included in the Teaser package by adding details about your company.
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Google News – Most read news
In Turkey, the sector is now turning into a Google News traffic was being done for these results to be obtained from the registered site work frenzy. In recent years, when Google realized that this has become a sector, Google News has rejected registration applications collectively, and those who are accepted for registration and publish for backlink sales or traffic purposes, cancel the Google News subscription and add it to the Spam site category. Google News results are also the current search results appear as below. Only Google News registered sites can be seen in these results. Our article titled How to register with Google News will be written soon. By reviewing, you can save your site (now it’s very difficult, but) to the Google News section.
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Save your site to be in the Google (NEWS) News category and get organic traffic by entering the search results. Google news More information for top news stories here
Related questions in Google search results
The Related Questions card shows algorithmically generated questions that Google thinks may be relevant to your search. Each question turns into an organic search result in Google SERP, which looks like a Featured Snippet, and is displayed like any other search result.
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You can see results such as Related Questions, Featured Parts. To take part here:
- You should work on the specified keywords.
- Results contained within the Featured Snippet can also be displayed here.
You can work on the topics and keywords people are curious about to take part in the Related Questions Snipper, which is a situation you can use for visitor increase and page CTR. “What does aspirin do, for example?” It is possible to see a text here looking for the answer to the question.
Google ratings and reviews
Review stars and rating data are sometimes displayed for products, recipes, and other related items. The review / rating data is shown between the destination URL and the snippet.
Results obtained with review stars reach the upper limit of CTR.
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Google’s rules on which results are eligible for stars are not published and differ by industry and vertical. At a minimum, the schema markup for reviews should be on the page . More information for Google reviews and reviews results here .
Shopping Results
It sells products directly with rich information such as Google Paid Shopping results or Product Listing Ads (ULR), images and pricing. With the new system launched by Google for shopping, it enables people to see the most affordable products with one click. You can read the rest of our topic for the Shopping Results record, which is a paid result display.
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Similar to AdWords, Shopping is a paid placement.
Google knows that people don’t click on ads. More than 70 percent of people notice the ad in Google search results and tend to click on the organic result. These results look more organic and meet people’s needs. It is a good thing that knows when you are competing for organic results against keywords with paid results, regardless of whether you are in the paid search business.
More information to get featured in Google Shopping results here
Site Links
Google decided to show sitelinks in search results to prevent people from making efforts to get somewhere within the site. In addition, you will be able to even search within the site in the search result section. If someone searches for an exact domain (offers open branding), Google may show an extended package with up to 10 sitelinks. All of the sitelinks are in the five organic positions dominating the SERP.
Sitelinks can benefit your site based on:
- You can get higher CTR from SERP
- Get users to the page they are looking for faster
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There are three factors that cause Sitelinks to appear in a SERP:
- Query type – Sitelinks appear mainly on branded terms
- Site traffic – Sitelinks are much more likely to appear on larger branded sites in terms of traffic